How to Find the Right Social Networking Sites
Social media has been rising in a huge manner in today’s society. But it can be a confusing matter for some people for deciding the right social media. This confusing process often makes the users puzzled. The resources are limited and the time is also very short, need to utilize that in proper way. The more strategy and thought one put into his/ her implementation plans, with any of the marketing channels, it increases a greater chance of the person’s success. You do not need to be overwhelmed by going backward and starting with the own new business objectives, target consuming, offering products.
Social channels with different types
All the social network sites and Medias are not created in an equal way, as well as they do not work in a same way to help the users for reaching their goals. If you look across the environment of the online social Medias, you might get help to organize the social options in various categories. There are various social networking sites with same themes, you can observe them properly to frame your decisions in an easier effort about where, when, how and who will be the best for engaging in the online community.
It will be easier for you to about the breaking the categories up, for thinking of them as rented, owned and occupied. Here is the detail discussion about how the break down of those individual categories happens.
Owned properties can be included with forums, blogs, and even social networks those are home grown. They also can be external or internal. There are certain differences among those categories; here you are the owner of the channel rather than inhabiting a platform or page, which is owned by some other persons. It can be a full domain or just a primary site of you but it will be in your full control.
In a rented property system the user occupy a certain portion of the channel, the person want, with a right permission of owner. Sometimes we see that there is involved some costs but it is not like that in the vast world of the social media. We can add Twitter, Facebook and Tumblr into this category. Facebook is the owner of their site and in it you are managing your presence simply.
For engaging and interacting in the occupied property, a company must have an official representative. But any time those companies can be changed, as any kind of ownership is not present there. The most popular example for this must be Reddit. There are many companies those allow its employees to participate in community or forums sites, in a frequent manner, either unofficial or official capacity. But always need the behalf of the company.
All of those three social channel categories allow the consumer conversation. But the important thing for this, one need some time for thinking through the participation strategies and plans for channel management. For an example we can say that the smaller brands those are with the limited resources, they must select some site that are based on mileage. If you are the representative of your band, you must have the chance to add value and unique perspective, for the channels those will work the best for the organisation.
The networks those can be signed up first
No particular view is there for this thing. This will work in various types for the different businesses. For any of the organizations, the first step should be a visit to KnowEm.com. Your brand name will be allowed to get registered in more than almost 500 social networking sites, by this very site. For this you will be ensured that your brand must be registered, in your desired sites. Sometimes you do not need to use the right away, the brand names get protected, from the squatters.
On the web Knowem provides a stronger comprehensive list of various social networks. So, you can take it as a good place of looking for networks except Twitter, Facebook, Google + etc.
Facebook is now a very popular social networking site, almost everybody use this site now. As per September, 2013, the total, users of this social networking site are almost 1.19 billion. So, it is a perfect medium for you to get more customer numbers. The same thing goes with Twitter. Listening journey is another major tool to boost up your, you need to find the exact place for your social strategy. Try to be involved in the conversation of your customers and the greater industry; there are many social networking tools, use one of them.
Multiple vs. single accounts
It is a big question that whether you need to attempt for multiple accounts in one social network. This thing varies from company to company, large to small company. Nordstrom, they have a corporate account in Twitter, besides their individual stores have individual accounts.
The corporate account of this company works for publishing promotions, news, announcements etc. but the individual accounts of the stores communicate and provide information to the regional followers of the accounts. Many companies find it helpful for providing their accounts a perfect segment, like Blogger, Google APIs, Google and many more.
It also makes a certain sense which is based on those company’s offers for dividing the conversations by product and audience, rather than the geography. There are many brands those implement more than one accounts for various purposes, Comcast, Nike and Delta Airlines may should be the perfect example, of the users of the multiple accounts. You have to be able for adding value to your customer and their conversation, this thin makes a perfect sense for segmenting the profile, and this is the most important thing.
But before all, you need to think whether you can manage to handle multiple accounts. There are many helpful tools, such as Sprout Social, Hootsuite, Social Enigme etc; those make it easier to manage the multiple accounts, from only one dashboard. But you need to remember that a social account that is abandoned, is a useless one, it also does not send perfect and good messages about the brand you need to promote.
How you start?
The first thing
Judge yourself properly regarding those things:
- The behavior you are trying to drive and about the business end.
- About your target customers and about the online behaviors of those customers.
- About the types that lend your customers for the selected products or the service.
If you once can identify your goals then it will be very easy to you for the perfect social networking sites, those will be make the proper sense for the efforts you have taken. And if you can clarify the desire of the members of your community, you can easily understand about the engaging process with them. If you want to increase the brand awareness, you can consider such marketing that allows the sharing and collection of highly shareable content, customer testimonials, buzz-worthy interactions etc. If you are looking for conversations and increased traffic then you have to look for more opportunities to be engaged with interested and relevant customers, who want to buy your product immediately. But there must be a suitable balance between your engagement efforts and the outcomes.
An example can make it easier. Suppose you are running a company of beauty products with a vast global and national aspiration. You can get here the perfect guidelines for your every step, for choosing the right social media for your business:
- Your goals and objectives: At first advocacy, brand loyalty increasing and driving awareness should be the main objectives, regarding your business.
- The target customer: The main customers of your products are the women of 18 to 35. You need to focus in the social media, on this age group. There must be some women and young girls those are interested in your products.
- Perfect social sites: For the beauty products you need such social media that allow you to provide nice image of your products and models. There are many social Medias those offer you in this. Pinterest is one of those social sites, and mainly the women use this site.
You need to think in a broader prospect
Now you are sure that your customers are interested in your product. But you need to go further; you need to know about the other interests of your customers. There must be some perfect sailing related communities, which makes a proper sense for your approaching. But your customers also have some other likings; they may be interested in travelling, many outdoor activities, and even wine or food.
There are new tools, new apps and networks; those are gaining more popularity day by day. You can spend your whole day easily by checking all those. But you need to do all this regarding your marketing, in a balanced way. You do fewer things but in a proper way, do not mess up by taking a lot of things at a time. You need to be up to date about the upcoming new social Medias, choose the perfect one and get brood in it. Here are some tips:
- You need to emerge the functionality and technologies for sharing and communicating with the community in a fresh way.
- Platform functionalities are very important for market space and product offering, you need to for this.
- You need a perfect energy for reaching the fresh demographics, which will fall on the target customer and the influencers of those customers.
If your all else fails, do not forget distract from your goal, always keep this in your target. Motivate yourself and target again for with more energy to get some desired response. Do not lose your hope, get inspired and involve yourself fully with it.
Launch new presence with new network emerging
There are some certain norms and truths, in the social Medias. You need to apply those things for your business for launching presence on a network; those things are portable to the other networks, which you can see. The rule of engagement is different for various sites, but the fundamental thing must be remain always unchanged.
Measurement and goals
The goal of your new channel must be the target; you have taken at the very beginning. You need know the cause of your engaging with the new channel, the thing you are trying to get from there. Decide the way of your success, after identifying the goals. Although this can take some time, it depends on the set up of the API of the platform, and on the analytics tools those are available.
An effective branding is very much important to take this brand to a long life. Social authority also is a vital thing. Social media plays a major role with amazing possibilities for expressing the brand, and also for increasing the impression of the brand. It is very important to count the first impression of your brand.
Seeding of the content
If you are visiting a social profile page but getting nothing there, you must be disappointed very much. For starting follow the people and directing the traffic towards your profile, you have to sure that you post contents. For that the visitors will be helpful and as well as interested to follow your new profile.
Influence and connect
Start to seek those persons those you have identified as your influencers from the other social platforms. Now a relationship has been made with those persons, and the relationship must be portable, you have to think that. You need to interact with those individuals. Try to seek some more persons who are very much relevant in your platform, in the followers. For a long journey, you should know little more on the social media.
You can add the links from the relevant places for helping the customers; you must discover a new presence, after you establish that the new site is a place for investing energy and time. Write interesting things in your blog, you can also cross post from the other social Medias.
Content publishing/ calendar
You should keep publishing or content calendar. Spout Social, HootSuite, SocialEngage etc are the important tools for scheduling content. After getting ready, everything is just amazing. And the most appreciating fact of the social media is it is transferable to the other sites, as you feel important, you can take it to the new sites also. It helps you in promotion, various events and also the interests, those are relevant to the audience.